StepSuccess is a fitness tracking company that provides wearable step-tracking devices and an online dashboard designed to help businesses improve the health and wellbeing of their employees. Their clients have included high-performance teams such as the Lotus F1 driver academy and pit crew, underlining the brand’s focus on measurable results and elite performance. When they approached us for a logo, the goal was clear: create a bold, memorable identity that encapsulates health, activity tracking, and data-driven progress, all within a single mark.
Icon Concept
The final logo design is a clever fusion of meaning and form. It centres around a heart shape, instantly symbolising health and wellbeing, while also subtly incorporating the initials “SS” for StepSuccess. Within this form is a visual reference to a shoe, representing the core tracking function of the device, counting steps and where the device attaches. This multi-layered symbol creates a memorable and versatile identity that works across both digital and physical applications, from wearable devices to web dashboards and promotional materials.
Typography & Style
The supporting typography is clean, modern, and dynamic, designed to sit confidently beside the icon without distraction. It reflects the brand’s forward-thinking ethos and commitment to clarity and ease of use, important values in both tech and health-focused industries.
Colour Palette & Mood
The palette is fresh and energetic, supporting the brand’s focus on movement, vitality, and motivation. It works well across screens and printed materials, ensuring the brand remains consistent in all environments, from corporate wellness campaigns to athlete engagement programmes.
Brand Impact
This identity delivers a clear message: StepSuccess is where movement meets motivation. The logo captures the essence of the brand, healthy progress through action and insight, giving the company a strong, unified visual presence in the competitive world of fitness tech.
