The World Class Willow website design and build kicked off with a meeting at their showroom/workshop. World Class Willow are an independent cricket bat maker based in Somerset.
We discovered their cricket bats are all handmade from English willow. They manage the whole process from felling the trees, processing the willow in to clefts, handling and finally shaping in to a finished cricket bat.
Their old website was powered by Shopify and had some limitations. The new World Class Willow website design and development is built using WordPress. The shop is powered by WooCommerce with Klarna integration. Their USP is that their cricket bats are what professional cricketers use and that you can buy the same grade bat from their website. You can also have it made exactly to your specification (height and weight etc) and it will perform exactly like a pro’s bat. The website puts this USP and the bat making process to the fore using big bright, detailed photography of their bats featuring their recently re-designed stickers (also designed by us).