Inspiring customers to cook with game
Wild & Game supply premium, sustainably sourced game meat to customers across the UK. To enhance the customer experience and encourage repeat purchases, they wanted a recipe booklet included with every order, helping customers feel confident cooking with game while showcasing the versatility and flavour of their products.
Make game meat accessible, appealing and easy to cook
The booklet needed to inspire customers to try new dishes while demystifying cooking with game. Recipes had to be simple to follow, visually appetising, and suitable for a wide audience - from confident home cooks to those preparing game for the first time.
As the booklet would be included with every order, the design also needed to reinforce the Wild & Game brand, provide a premium feel, and be cost-effective to print in volume.
Delicious visuals paired with clear, engaging layouts
We designed a clean, easy-to-follow recipe booklet that combines mouth-watering food photography with clear typography and structured layouts. Each spread highlights the finished dish alongside concise ingredient lists and step-by-step instructions, ensuring recipes are both inspiring and practical.
A simple grid system keep the pages uncluttered, allowing the vibrant photography to take centre stage. The design balances rustic authenticity with a contemporary feel, reflecting the natural, sustainable ethos of the Wild & Game brand.
Included with every order, the booklet enhances the customer experience, encourages product exploration, and helps build a deeper connection between the brand and its customers.
Showcasing flavour through rich, inviting imagery
Every recipe features delicious, professionally styled photography designed to highlight texture, colour and freshness. The imagery plays a key role in inspiring customers, making dishes feel approachable, and reinforcing the premium quality of the products.
Call or Email
If you’d like to know more about our work in print and information design, feel free to get in touch or call us on 01761 690019.
