For this South African burrito van, we were commissioned to create a bold and memorable logo that would instantly communicate flavour, fun, and authenticity. The goal was to design a visual identity that would stand out in the bustling street food scene while reflecting the vibrant culture behind the cuisine.
Mascot Design
Central to the logo is a custom walking burrito mascot, full of character, energy, and movement. This playful figure brings the brand to life and creates an approachable, friendly personality that’s perfect for a mobile food business. The mascot gives the logo a dynamic presence, reinforcing the idea of a van that’s always on the move, bringing great food wherever it goes.
Typography & Style
We used Mexican-inspired typefaces that echo the charm of hand-painted signage found in Latin American markets and taquerías. These fonts not only enhance the authenticity of the brand but also inject a sense of handcrafted quality, tying in with the handmade nature of the food itself. The typography balances character with clarity, ensuring legibility at all sizes.
Colour Palette & Application
The colour scheme is lively and culturally inspired, incorporating rich reds, warm yellows, and earthy tones reminiscent of traditional Mexican ingredients and décor. This vibrant palette ensures the logo remains eye-catching whether on van signage, social media, or packaging.
brand impact
Together, the walking burrito mascot, stylised typography, and vibrant colours create a distinctive brand identity that’s both rooted in culture and full of personality. The result is a logo that’s fun, memorable, and perfectly suited to a burrito van serving quick, delicious food with flair and warmth.
