The Wild And Game logo design was briefed in to us by joint founder Steve Frampton. Wild And Game make a varied range of ready meals using game meat (packaging design by us). The game comes from the Great British countryside. The brief was design a logo that is quintessentially British. To drive the message home we used an elegant serif font, British racing green and included a ‘coat-of-arms’ style header featuring a shield containing the Union Jack. We presented a number concepts from which a few were chosen for development.
Scroll down for a snapshot of some concepts and the final design.