Obtaining high-quality product images had proved tricky on the previous site. Working together, we dug through the great troves of resources at our disposal to ensure we had a complete catalogue of imagery for the new site. So many products were going unused or underrepresented. All of this was a fantastic collaborative journey with the Total PFS team. It also helped ensure that our high-flying design ideas remained within operational reality.
We analysed the existing pages and prioritised the content within each, ensuring that it mapped against the priorities of the business.
We developed wireframes for the layout of the pages giving them a robust structure. We also applied appropriate weighting and emphasis to each element ensuring that our recommendations would improve the natural search ranking and accessibility of the site.
We designed a select few pages in Photoshop to give us the visual design fundamentals and then moved on to building the site.
We used WordPress along with WooCommerce for the eCommerce elements.
We also focused on improving performance during the rebuild as fast loading times are an essential part of improving conversion rates.
Results
Since the site launched, the results have been fantastic. According to Google Analytics, site visits have increased by more than 42%, and the number 0f unique page views is up by more than 34%. Our performance optimisations have made pages load faster, and our navigation improvements have helped users find what they are looking for more quickly, evidenced by the average amount of time visitors spend on site decreasing by 11%.
Now that the new website is up and running, the results are starting to speak for themselves. Total PFS are off to a fantastic start with the new system and we are excited to see what’s to come.
